Powder Butterfly is a design company founded and run by the artist Corinne Lewis-Ward. Corinne has lived and worked in the North East for the last 18 years. Corinne started her company Powder Butterfly to try and bridge the gap between art and contemporary souvenirs. Corinne loves the North East and the Snowdog project really captured her imagination. Having grown up watching 'The Snowman' and then watching 'The Snowdog' with her own kids, Corinne could see how magical a Snowdog trail would be for the North East, and what a great opportunity it would be to raise money for St Oswald's.