Sunderland BID is a not for profit company who represents the interests of approximately 454 businesses. Our principal activity is to strengthen, promote, advance or facilitate (either directly or indirectly) the regeneration and economic well-being of Sunderland City Centre.
“The creation of a Wild In Arts trail throughout Sunderland is a really exciting prospect, one which will potentially bring thousands of visitors into the city. Sunderland BID is delighted to be sponsoring one of the Snowdogs which will make up the trail and we hope as many businesses as possible will embrace this fantastic project. The experience in other cities which have done something similar is that it has provided a massive boost for the local economy because of the amount of people who want to follow the trail, which in turn sees them staying and spending money in the area And of course the more businesses and organisations that take on board this opportunity, the more appealing the trail will be and the bigger the impact it will have on the city in terms of showcasing what a vibrant place it is to a wider audience.” - Ken Dunbar, CEO at Sunderland BID