Dog on the Tyne

The Snowdog, inspired by Raymond Briggs original beautiful Snowman, wins an exciting race on a magical night making a boy very happy just as all who take part in the Great North Run are winners. The Snowman flys the little boy and the dog across London to the North Pole. Dog on the Tyne design tries to capture the essence of that flight but from Newcastle to Sunderland along the route of the run, across the bridge, out of the city, along the coast to the lighthouse. Flying past famous landmarks following the Tyne as it flows to the sea. 

Furever home: Reception of ScS Head Office in Sunderland

Created by:
Jane Headford


Angel of the North

Sponsored by:



The Great North Run inspired Dog on the Tyne was always a firm favourite with sofa and carpet specialists SCS. The Sunderland established company have supported St Oswald’s in many ways over the years and they were thrilled to get involved with Great North Snowdogs.

Vicki Burns, PR and Communications Executive at ScS said:

“Our Corporate Service Director is a St Oswald’s Trustee and as a business we have taken part in many fundraising activities, including dress down days and their annual Christmas Card appeal, over the years to help raise funds for the Hospice. As a business our roots are in the North East, so when we were presented with the opportunity to get involved and contribute to this local event we jumped at the chance!”

Before rolling out the red carpet and welcoming Dog on the Tyne to his new home ScS had sponsored the pooch on the trail and were huge supporters of the campaign. Vicki continues:

“We truly embraced the Great North Snowdogs trail here at ScS, we integrated our Snowdog in to our wider comms plans. We embraced social media and he even had his own Twitter feed, we showcased our involvement on our websites and spread the word through our own social channels. We held event days, giving away free ‘doggy’ bags for visitors, invited a school class along for a trip, held a Dogs with DonTy (an acronym of Dog on the Tyne) canine competition, released a Snowdog Sew-dog activity pack and so much more. Quite early on we began calling Dog on the Tyne DonTy. It quickly became his nickname and has definitely stuck!”

When it was time for the Snowdogs to be auctioned off ScS were keen to offer Dog on the Tyne a forever home.

Vicki explained:

“As the saying goes… a dog is for life, not just for Christmas! ScS started out as a family-owned business in Sunderland over 100 years ago, and while we’ve grown to a nationwide retailer, we haven’t forgotten our roots in the North East. DonTy was always destined to become a new addition to the family, and now he’s part of the furniture!

“After spending Christmas at our Sunderland branch (literally in the shop window, woof woof!), he has taken up his ‘furever’ residence in our Head Office reception. He’s so well behaved and acts as a reminder of the trail every day for our employees and a real talking point for our visitors!

“We had some fabulous engagement from DonTy’s online followers. He has over 1,000 followers on twitter and is definitely a top dog in our eyes.”

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A Wild in Art event delivered in partnership with St Oswald's Hospice Children’s Service. Proceeds from Great North Snowdogs will go towards supporting children with incurable conditions. 
‘The Snowman™ and The Snowdog’ © Snowdog Enterprises Ltd 2015. St Oswald’s Hospice is a registered charity, number: 503386.

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