Guide Dog

Artist Mike Clay's 'Guide Dog' design illustrates the ideas of location, maps, regional identity and encourages us to get out and about on the Snowdogs Public Art Trail!

Furever home: Waving hello to passengers on the local bus and Metro network

Created by:
Mike Clay


The Fish Quay, North Shields

Sponsored by:



Nexus were on-board with Great North Snowdogs from the very start. They were the Presenting Partner and the Metro system was integral to helping supporters get around the trail so offering two of the dogs a forever home was very impawtant to them.

Lynne Robinson, Public Affairs Manager at Nexus tells us more:

“When St Oswald’s approached us to ask if we wanted to get involved with the trail we were delighted to offer our support. Our apprentices have worked on a couple of team building projects at the Hospice so we understand the importance of the services they provide. “Many of our staff enjoyed the trail and around 50 managed to visit every dog, some even got a bus to Kielder so they could complete trail on public transport!”

Nexus are now the proud owners of Guide Dog and Rocket Dog thanks to their major contractors who were keen to get involved with the campaign.

Lynne explains:

“Our major contractors heard about the auction through their work on Metro and asked if they could get involved in some way. They decided to make contributions in order that we could purchase the dogs to display on our system for the benefit of our passengers. We were keen to purchase Guide Dog as he has Metro and Ferry logos on his map and Rocket Dog was chosen by the contractors due to his links with Stephenson and Railways.”

Guide Dog is now living in South Shields Museum and Rocket Dog is in the Discovery Museum in Newcastle. Both dogs will be moved soon to Metro and bus stations.

Lynne ended:

“We had great feedback from passengers who really embraced the trail and supporting merchandise. Nexus really enjoyed being involved, we found it really exciting when the dogs were placed around the system. It made lots of people really happy and increased our passenger numbers.”

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A Wild in Art event delivered in partnership with St Oswald's Hospice Children’s Service. Proceeds from Great North Snowdogs will go towards supporting children with incurable conditions. 
‘The Snowman™ and The Snowdog’ © Snowdog Enterprises Ltd 2015. St Oswald’s Hospice is a registered charity, number: 503386.

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